Greenfield Cooperative Bank welcomes Katya Krasnova as vice president, mortgage originator
GREENFIELD — Greenfield Cooperative Bank has announced the addition of Katya Krasnova as vice president, mortgage originator to its residential lending team.
Krasnova brings more than 14 years of banking experience to the role, with a strong background in residential lending. A familiar face to many in the community, she has built a reputation as a trusted resource for homebuyers and those looking to refinance, known for her thoughtful guidance and commitment to helping individuals and families navigate the homebuying process with confidence.
“We are so excited to welcome Katya to the team,” said Jane Wolfe, executive vice president of residential lending at Greenfield Cooperative Bank. “Her experience, local knowledge and dedication to her customers make her a natural fit for our community-focused approach.”
Krasnova holds a degree in Economics from Chuvash State University in Russia and currently lives in Franklin County.
In her new role, she will work closely with customers across the region, supporting their homeownership goals and continuing Greenfield Cooperative Bank’s commitment to personalized, local service.
Joanne Ollson joins ServiceNet as chief human resources officer
NORTHAMPTON — Joanne Ollson has joined ServiceNet’s senior leadership team as chief human resources officer. Bringing more than 30 years of human resources experience to the role, she comes to ServiceNet following its most rapid period of growth ever, having come together with both Pathlight and River Valley Counseling Center in 2025.
“This kind of change brings so many opportunities for learning and change … and I am happy to bring my perspective to the work ahead. When I came to interview for the job, I was really taken by the group I met here,” said Ollson. “It was clear that they were as committed to service as they were comfortable with challenge, which felt like a home run for me.”
Born and raised in western Massachusetts, Ollson’s first job, beginning in high school and continuing for the next eight years, was at the Belchertown State School — where she started in the kitchen before moving into recreation therapy. Ollson completed her associate’s degree at Holyoke Community College, which launched her human resources career starting at the original Filene’s Basement. Ollson also holds a bachelor’s in business administration and executive management from Bay Path College and a master’s degree in human resource development from American International College.
Ollson has carried her commitment to people and service into her board leadership roles at Springfield Technical Community College, Employers Association of the Northeast, Ludlow Boys and Girls Club, and the Town of Ludlow Personnel Board, and volunteering to serve meals at an area homeless shelter.
Freedom Credit Union announces April Month of Giving campaign
SPRINGFIELD — Freedom Credit Union has announced that its April “Month of Giving” campaign will benefit Griffin’s Friends, a local nonprofit that supports children with cancer and their families.
Donations will be collected at all Freedom Credit Union branch locations throughout April. Community members are invited to stop in and contribute, with all funds directly supporting Griffin’s Friends and its programs.
“Supporting organizations like Griffin’s Friends is an important part of who we are,” said Glenn Welch, president of Freedom Credit Union. “We encourage anyone in the community to visit a branch and help make a difference for local families.”
Griffin’s Friends provides experiences and services that bring comfort and support during treatment. These include holiday parties, outings and summer events as well as massage therapy to promote relaxation. The organization also supplies Baystate Children’s Hospital and its outpatient Oncology and Hematology Clinic with toys, crafts and other recreational resources, and funds a program coordinator dedicated to enhancing patient activities.
Greenfield Cooperative Bank launches food drive
GREENFIELD — Greenfield Cooperative Bank is proud to sponsor a nonperishable food drive at its Northampton and Florence branches to benefit Rachel’s Table, while its two Greenfield offices are hosting a food drive to support Faith Church. The drives run now through the end of April, with donations supporting Rachel’s Table and Faith Church’s efforts to nourish and strengthen the community.
Requested items include protein bars, trail mix, bottled water, dried fruit, nuts and Gatorade — foods that are nutritious, easy to store and helpful for meal and outreach programs.
“We’re always looking for ways to give back,” said Cindy Gonzalez, branch manager of GCB’s Greenfield branch office located at 277 Federal St. “This food drive benefiting Faith Church is a simple way for us to come together and support members of our community.”
Financial advisor Laura Townes receives Edward Jones Spirit of Caring Award
NORTHAMPTON — Laura Townes, an Edward Jones financial advisor in Northampton, recently received the firm’s exclusive Spirit of Caring Award, designed to recognize financial advisors who exemplify the values, culture and spirit of giving back.
Townes has demonstrated unyielding dedication to giving back, positively impacting her clients, colleagues and community.
The award is given to only one financial advisor in each of the firm’s 334 regions and is determined by a vote of peers.
“Edward Jones is a partnership. That structure is not just financial, it’s a philosophy,” Townes said. “We work together, help each other and all share in the rewards of working with long-term individual investors. That brings out the best in everyone. I am humbled to be this year’s recipient of the Spirit of Caring Award.”
Townes was presented with the award at the Edward Jones regional meeting in Hampden.